Выпуск
will nitze & iqbar
Read Receipt · 7 октября 2026 г. · 49 мин
In this episode of Read Receipt, Sean sits down with Will Nitze, founder and CEO of IQBAR , the brain and body nutrition brand behind plant protein bars, IQMIX hydration, and instant coffee. Will traces the build from buckets of fiber syrup in his kitchen to a Kickstarter he treated as proof of concept, riding the keto wave on Amazon, the CVS launch that went sideways, and running a lean 15-person hub-and-spoke company. He digs into his idea of trend surface area, why being on shelf is a free Facebook ad, and why you should only take advice from people who did what you want to do in the last 24 months.