Poppi Goes Multi-Functional, Vitamin D Safety Signal Hits

PepsiCo is turning Poppi into a full functional platform with Lift and Chill lines — and a new vitamin D safety signal is putting formulation teams on alert. Two stories supplement and functional food brands cannot afford to miss. In this episode: New research warns that a widely used molecular form of vitamin D may carry an unexpected negative effect, creating a formulation credibility moment for supplement brands whose EFSA-authorised claims have never required form transparency. PepsiCo is launching two new Poppi lines — Lift targeting energy and Chill targeting relaxation — transforming the prebiotic gut health brand into a multi-functional beverage platform and bringing it into direct competition with specialist cognitive and mood drink brands. French startup Edonia, backed by EIT Food, has raised €15 million to scale a whole-food microalgae protein ingredient, positioning it as a minimally processed alternative to the ultra-processed plant-based meat formats that have lost consumer trust. The first human trial of cellular reprogramming as a longevity intervention has produced encouraging early results, moving the approach — previously associated with Silicon Valley billionaires like Bryan Johnson — closer to clinical legitimacy. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily