PepsiCo Q3 Split, Revlon Bets on Heritage

PepsiCo is treating snacks and drinks as two completely different problems. Revlon is betting heritage beats reinvention. And one AI experiment just rewrote the production rulebook — at a cost. In this episode: PepsiCo CEO Ramon Laguarta signalled the company will cut costs 'aggressively' in North America beverages after margin pressure, while holding firm on snacks pricing — revealing a bifurcated brand portfolio strategy that has triggered a broader cost-cutting programme and a lowered full-year 2026 earnings outlook. Revlon's 'Be Unforgettable' campaign, fronted by Teyana Taylor and Megan Moroney, explicitly frames the brand's 90-plus-year heritage as a strategic asset rather than a liability, targeting Gen Z and millennial audiences without chasing trends. Agency OK Future used AI-native workflows to compress a Goodwipes spoof campaign from a standard six-week production timeline to just four days, delivering significant cost savings but also generating serious team burnout — one of the first documented cases of a challenger FMCG brand using AI as its primary creative engine. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily