The Friendship Index. How Daily Blooms Turns One Order Into Three

Courtney Ray built Daily Blooms so she'd never need a flower shop. Now she's opening one. Eight years in finance showed her the problem with florists. High rent and a shop full of stock that dies in days. So in 2014 she sold one bouquet a day online and stopped when it sold out. More than a million customers later, Daily Blooms is opening a store in Fitzroy. In Add To Cart episode #672, Courtney explains why it sits in the marketing budget. Today, we're discussing: The working capital problem behind the one-bouquet-a-day model Why the new store is treated as marketing spend The friendship index and how Klaviyo segmentation puts it to work Why Valentine's Day is capped at 10x a normal day Connect with Courtney | Explore Daily Blooms Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

The Friendship Index. How Daily Blooms Turns One Order Into Three | #672