Good SEO Still Matters — Кассета

SEO is entering another frontier, and some of the strategies that built rankings over the last decade aren't enough to build visibility in AI search. Watch this episode on YouTube: https://youtu.be/GpviF-_gOPM Matthew Bertram sits down with Leo Poitevin to explore where traditional SEO overlaps with AI visibility and where the playbook is starting to diverge. They dig into third-party listicles, online consensus, backlinks, outreach, brand authority, and why the sources talking about your company may become just as important as what's published on your own website. Leo also shares strategies for competing against larger brands when you don't have their authority or budget, including finding overlooked bottom-funnel opportunities, moving faster on emerging searches, and using data to identify opportunities before competitors. The conversation also tackles one of the biggest measurement changes facing SEO teams: moving beyond traffic and clicks toward leads, revenue, branded search, and actual business impact. They close by exploring how SEO differs across international markets and how businesses should approach multilingual websites without creating unnecessary complexity. • rebrand update and why Chiang Mai remains an SEO hub • why AI search is structurally different from classic search engines • listicles and third-party consensus as a key driver of AI visibility • outreach that lasts, including broken link opportunities and fast link reclamation • black hat lessons from affiliate SEO and why many tricks fade over time • negative SEO threats like DMCA flooding and DDoS in certain niches • underdog strategies using brand terms, alternatives, vs pages, and Google Trends • shifting reporting from clicks to analytics, leads, revenue, and brand search growth • international SEO differences across markets and competition levels • multilingual SEO setups that stay maintainable with simpler implementations Guest Contact Information: Leo Poitevin Website: astrak.agency LinkedIn: linkedin.com/leo-poitevin Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram ( www.matthewbertram.com ), powered by EWR Digital ( www.ewrdigital.com ). Every episode: www.bestseopodcast.com