Meta Sells Prime-Time Feed Slots, Dunelm Hits 41% Digital

Meta is letting brands book feed ad windows like TV prime-time slots. Dunelm just proved homewares can cross 41% digital revenue. Both numbers should change how you plan. In this episode: Meta launched Ads Super Burst, a reservation-style ad product letting advertisers lock in concentrated feed windows with guaranteed reach — a direct shift away from pure auction-based buying toward TV-style planning. Whatnot Germany GM Isabell Weiser argues live commerce is expanding well beyond collectibles into mainstream categories, with seller personality and authenticity — not product specs — identified as the primary conversion driver in the German market. Dunelm reported that digital channels now account for 41% of total Q1 revenue, with overall sales also growing — signalling that ecommerce is expanding the business rather than cannibalising its physical stores. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily