FMCG Boosts Ad Spend, Nestlé Sued Over Baby Food

FMCG brands are spending more on ads while other sectors cut back — and Nestlé is fighting a Texas lawsuit over heavy metals in Gerber baby food. Two stories every brand manager needs to understand today. In this episode: A new report shows consumer goods companies are growing their share of advertising intensity relative to other major spending categories, making a counter-cyclical bet to capture share of voice as rivals go quiet. Coca-Cola's Mr. Pibb has been named the fastest-growing brand of 2026, proving that deliberately backing an under-resourced portfolio asset can deliver growth without launching an entirely new product. Texas Attorney General Ken Paxton has sued Nestlé and its Gerber brand, alleging baby food products contain arsenic and lead and that Nestlé falsely marketed these products — combining a product safety claim with a deceptive advertising allegation. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily