THG Raises Forecast & Perelel Hits $100M

Myprotein is carrying THG's entire earnings upgrade. Perelel just hit $100M by refusing to stay in prenatal. And Walmart is building a dedicated Mood and Mind shelf — with Neutonic inside it. Here's what each move means for your brand. In this episode: THG upgraded its full-year earnings guidance, citing stronger-than-expected performance from its Myprotein sports nutrition division as the primary driver of the revision. Women's health brand Perelel crossed $100 million in revenue six years after launch by expanding from a single prenatal vitamin into protein, powders, and full-lifecycle supplements. Evolution Fresh is launching Thrive, a probiotic functional beverage line, as parent company Generous Brands simultaneously appoints a new Chief Marketing Officer in what appears to be a coordinated brand reset. Cognitive health beverage brand Neutonic has secured distribution in nearly 1,000 Walmart stores, featured within the retailer's newly created Mood and Mind category set alongside WellWithAll. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily