Beyond Revenue: Building a Business That Aligns with Your Values with Joshua Lee

What does it really take to build a successful business while staying grounded in what matters most? In this episode, we sit down with Joshua Lee , founder and CEO of First Light Studios , to explore entrepreneurship, leadership, resilience, and the realities of building a business that creates meaningful impact. Over the past nine years, Joshua has helped brands generate more than $120 million in revenue through Amazon and Walmart , including helping businesses grow from $500,000 to $5 million in revenue. Before launching his own company, he worked in venture capital, gaining exposure to countless businesses, founders, and investment opportunities. But building his own company taught him something that goes beyond strategy: success requires the courage to execute, adapt, and keep moving forward when things don't go according to plan. We explore the realities of entrepreneurship, decision-making under pressure, business growth, and navigating uncertainty , including why knowing what to do isn't always enough—and why taking action can be more valuable than endlessly searching for the perfect path. Joshua also shares how his perspective on leadership has evolved through building a business while being a husband and father of two young children. We discuss the challenge of balancing ambition with family, and how faith, personal values, and intentional leadership can shape the way entrepreneurs define success. The conversation goes beyond eCommerce to examine what it means to build something that lasts—not just a profitable company, but a meaningful life that reflects what you believe in. If you're an entrepreneur, founder, business leader, or aspiring creator interested in business growth, leadership, resilience, faith, family, and personal development, this episode offers practical lessons from the real experience of building a company. Building something meaningful isn't just about how far you grow. It's about who you become along the way and what you're building it all for. #JoshuaLee #FirstLightStudios #Entrepreneurship #BusinessGrowth #Leadership #AmazonFBA #WalmartMarketplace #Ecommerce #BusinessStrategy #Resilience #PersonalDevelopment #FaithAndBusiness #FamilyAndBusiness #WorkLifeBalance #DigitalTransformation #FounderJourney #Mindset #PurposeDrivenBusiness #Podcast #DesignWave