THG Raises Forecast, Barebells Goes Candy, BelliWelli Hits Walmart

Myprotein is lifting THG's entire earnings outlook, BelliWelli is taking gut health to Walmart at scale, and new research is putting recovery supplement claims under the microscope — three category-defining moves marketers need to understand today. In this episode: THG upgraded its full-year earnings guidance after its sports nutrition division — home to Myprotein — delivered a stronger-than-expected performance, outpacing headwinds hitting the broader wellness retail market. BelliWelli secured dedicated endcap placements across Walmart, marking a major shift for the gut health category from specialty and DTC channels into mainstream mass retail. New research published by Science Daily found that widely used recovery tools — including recovery supplements, ice baths, compression garments, and massage — deliver benefits that are frequently overstated and highly context-dependent, raising credibility risks for brands making broad recovery claims. Barebells, under parent company Vitamin Well Group, unveiled a low-sugar confectionery range inspired by the Swedish candy trend at NACS, extending its protein brand into indulgent snacking occasions within convenience store channels. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily