E101. Why Terri Stopped Doing What Everyone Else Was Doing And Got Fully Booked

Send us Fan Mail Terri from TK Lashes and Brows opened a shopfront salon at 23. Then COVID hit, she lost $30,000 in the first month and her accountant told her beauty would be first to close and last to open. So she went home. Just brows and lashes, a separate studio entrance and set hours. She made more money than she ever did in the shopfront. Terri joined BBS after hearing me speak at Salon First, where I told her to just put her prices up. She did it that week and didn't get a single complaint. She's implemented 4 to 5 modules and is now fully booked with a near 100% rebooking rate. We also get into her brow take that has the mappers fired up and why I want her raising her prices in December, not January. You can follow Terri HERE In this episode Why a 6 figure shopfront made less than a home salon Raising prices $10 to $20 with zero kickback Going from "rebook online" to rebooking every single client 10 clients booked into a lash lift launch in 3 days, at full price 30 minute brows without mapping, and why it makes her more money Why December is the best month for a price rise Terry's advice: back yourself sooner This podcast is sponsored by aglow . aglow is the only membership platform built for clinics and salons to manage your memberships and your members. Missed payments, cancellations, contracts, the lot, handled by real people, Think of them as an extension of your team. Try it free at getaglow.co . Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.