Coca-Cola Wins KFC, AB InBev Rebuked, Arby's CMO Hire

Coca-Cola just seized one of the biggest foodservice pouring contracts in the US from PepsiCo. Plus, AB InBev gets a regulatory wake-up call on BeatBox design — and what it means for every FMCG brand borrowing youth-coded visuals. In this episode: Coca-Cola is set to become the exclusive beverage supplier to KFC's entire US restaurant estate, displacing PepsiCo from one of the largest quick-service pouring contracts in the country. The UK's Portman Group ruled that AB InBev's BeatBox flavoured alcohol packaging is likely to appeal to under-18s, ordering a full redesign to comply with its Code of Practice. Jenna Bromberg, former CMO of Papa Johns, has been appointed CMO of Arby's effective November 2, with an explicit mandate to rebalance brand-building against short-term sales growth as parent company Inspire Brands eyes a potential IPO. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily