Brutal Tattoo Marketing Truths with Ryan Roi

Send us Fan Mail On the Honest Tattooer podcast, Jon Mesa and Matt Truiano, welcome back Ryan Roi for his fourth appearance to discuss why tattooers’ bookings dropped and how he pivoted from financial advising to full-time marketing coaching for tattooers. Ryan explains the difference between content and marketing, focusing on deposits over views or followers, and emphasizes local leads, clear location info, consistent calls-to-action, and improving DM-to-appointment conversion (including moving conversations to text). He argues great tattoos are the minimum, while branding, identity, and human connection drive buying decisions, and addresses fear, perfectionism, and dealing with trolls (“block and bless”). Ryan shares success stories, discusses running ads with Meta’s AI targeting, and previews Koroku, an AI-assisted software to organize leads, manage DMs, and generate content ideas from client consultations. Support the show