Fonts Have Personalities: Typography for Better Church Graphics

Fonts are communicating something before people ever read the words. So what exactly is your church’s typography saying? In Episode Three of The Digital Shepherd , Josh and Jon dive into the surprisingly important world of fonts and typography, and help make sense of all those choices staring back at you every time you open Canva. The guys talk about why fonts have personalities, how typography functions as a visual tone of voice, and why the exact same words can communicate something completely different depending on how they’re presented. They also break down the basics of serif, sans serif, script, display, handwritten, and condensed fonts; when each can work well; and when a font choice starts getting in the way of the message. Along the way, they tackle questions like: How many fonts should you actually use in one design? When does a script font become too much? Is ALL CAPS helping or just yelling? What makes something readable from the back of a sanctuary? And what should you do when a Canva template shows up with six different fonts fighting for attention? At the heart of the conversation is a simple principle: If people can’t easily read and understand what you’re communicating, it doesn’t matter how cool the design looks. Because church communication isn’t ultimately about showing off great typography or amazing design. It’s about serving the people on the other side of the screen. The message is sacred. The method is flexible. And sometimes better communication starts with something as simple as choosing the right font.

Fonts Have Personalities: Typography for Better Church Graphics | S1 E3