361. Cathrin Bowtell, CEO of Seed Health

Today, I'm joined by Cathrin Bowtell, CEO of Seed Health. A microbiome science company, Seed Health translates cutting-edge research into daily supplements designed to optimize gut health and overall wellness. In this episode, we discuss building a CPG brand around microbiome science. We also cover: Expanding to Amazon and Target Developing proprietary dual-cap delivery Clinical studies and efficacy as competitive moats Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Seed's Website: www.seed.com Seed on Instagram: https://www.instagram.com/seed - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Cathrin's background (03:00) Microbiome conviction; founding story (04:00) From DTC to omnichannel (07:00) Meeting consumers where they are (09:00) Retail expansion strategy (11:00) Amazon and Target launch (13:00) Data and attribution (15:45) Science translator positioning (17:00) Category and competition (20:00) Product efficacy and studies (23:30) Product portfolio strategy (26:00) Synbiotics and co-biotics (28:00) Culture and team investment (32:00) What's coming next (33:30) Conclusion