From Rock Bottom to Building a Brand | NYO Founders Rick Lastner & Brandyn Alejos

Send us Fan Mail What does it REALLY take to stop building someone else's dream and start building your own? I'm joined by Brandyn Alejos and Rick Lastner, co-founders of NYO (Not Your Ordinary Foods) , a new functional food brand looking to shake up an increasingly crowded industry. With decades of combined experience in sports nutrition, Brandyn and Rick have seen the good, the bad, and the downright questionable sides of the supplement business. Now, they're taking everything they've learned and putting it into a company of their own. We dive into the explosion of protein-packed foods, the challenges of product development, the realities of launching a brand without massive financial backing, and why great marketing means absolutely nothing if the product doesn't deliver. But this episode goes WAY beyond functional foods. Rick opens up about his battle with alcoholism, the devastating personal setbacks that led him to rock bottom, and the recovery journey that helped him rediscover his purpose. Brandyn shares his own experiences with sobriety, getting laid off, and finally finding the courage to pursue something he'd spent years dreaming about. We also get into the power of relationships, the importance of surrounding yourself with the right people, and why failure is an essential part of building something extraordinary. Because the biggest opportunities in life rarely come without risk. And sometimes the thing you're most afraid to do is exactly what you need to do next. Whether you're an entrepreneur, a sports nutrition enthusiast, or someone trying to find the courage to make a change, this conversation is for you. Support the show