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Nestlé, Unilever Accused of Misleading Health Claims & Bala
The Health Marketing Daily · 20 октября 2026 г. · 8 мин
India's regulator is formally accusing Nestlé and Unilever of misleading health claims — a warning shot every supplement and functional food marketer should hear. Plus: a brain health finding that could reshape cognitive supplement positioning. In this episode: India's FSSAI has issued official notices to Nestlé and Hindustan Unilever for allegedly making misleading health claims, signalling a global tightening of enforcement that mirrors EFSA's strict approach in Europe. Japanese researchers identified a natural compound that protected against memory and social behaviour deficits caused by high salt intake in experimental models, adding a neurological dimension to sodium risk and a potential new angle for brain health supplement positioning. Quartz published a consumer-facing audit of clinical evidence behind 10 popular supplement categories, distinguishing those with robust backing from those where marketing outpaces science, alongside a companion piece on products failing independent lab testing. Bala founder Natalie Holloway and Therabody founder Dr. Jason Wersland shared their personal burnout prevention strategies at the Inc. 5000 conference, illustrating a growing trend of founders using lived wellness experience as a direct brand marketing asset. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily