How A24's Elizabeth Holmes Doc Beat Blockbusters

A24’s documentary "You Can See Everything," directed by Nathan Fielder and Lance Oppenheim, achieved a massive box office success by pulling in $15 million on only 855 screens during its opening weekend. Marketing professionals have praised the studio's strategic scarcity approach, which relied on an ambiguous trailer, strict secrecy regarding spoilers, and a limited initial theatrical release to build immense public anticipation. Despite being a nearly three-hour non-fiction feature about disgraced Theranos founder Elizabeth Holmes, the film resonated heavily with younger demographics and generated significant Oscar buzz . However, the rollout faced criticism from international cinephiles over staggered global release dates that created weeks of delay for audiences outside of North America. Ultimately, industry experts highlighted the project as a marketing masterclass that proved how minimal advertising and controlled availability can outperform traditional, high-budget distribution strategies.