AG1 Hits Holland & Barrett, Ipsy Enters Wellness

AG1 is testing whether DTC credibility survives the high street. Meanwhile, Ipsy is betting subscription curation can fix supplement overload — two channel shifts every wellness marketer needs to understand. In this episode: AG1 is entering Holland & Barrett in its first major UK high street retail partnership, with CEO Tim Harrington leaning on creator credibility to justify a £3-per-serving price point in a shelf environment where no algorithm or influencer can close the sale. Ipsy CMO Stacey Politi is formally extending the beauty subscription box into supplements and wellness products, arguing that curated boxes solve consumer overwhelm by acting as a trusted editorial filter in an overcrowded category. German mycoprotein startup Infinite Roots has secured a product listing at Rewe, Germany's second-largest supermarket chain, marking a significant breakthrough for fungi-based protein into mainstream European grocery retail. Scientists have identified a drug compound that reverses severe non-alcoholic fatty liver disease in animal models by restoring gut microbiome integrity, reinforcing the gut-liver axis as a credible target with implications for functional ingredients and nutraceuticals. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily