Beyond SEO: How to Make Your Business Visible to AI with Lisa Petr

What if your next customer asked ChatGPT or another AI tool for a recommendation and your business never even made the list? In this episode, we sit down with Lisa Petr , founder of AI VisAbility Coach , to explore how businesses can improve their visibility in AI-powered search and position themselves to be recommended to potential customers. Lisa works with business owners, coaches, speakers, entrepreneurs, nonprofits, and service organizations to help them understand how AI tools like ChatGPT, Perplexity, and Claude discover, evaluate, and recommend businesses. We explore why having a website isn't always enough, how unclear messaging and inconsistent information can make it harder for AI systems to understand a business, and why credibility, clarity, and social proof matter in an increasingly AI-driven digital landscape. Lisa also introduces her Six Pillars of AI VisAbility: clarity, consistency, search words and phrases, social proof, schema, and FAQs . We discuss how businesses can use these principles to strengthen their online presence, communicate their value more effectively, and make their products and services easier for AI systems to understand. The conversation goes beyond traditional SEO to examine how websites, social media, LinkedIn, YouTube, and third-party directories work together to shape a business's digital footprint. Lisa also explains why improving AI visibility doesn't have to mean mastering complicated technology—and how small, practical changes can make a difference. If you're an entrepreneur, business owner, marketer, coach, or founder looking to strengthen your online presence, attract qualified leads, and understand the future of digital discovery, this episode offers practical ideas to explore. Your next customer may not find you through a traditional search. Make sure your digital presence gives AI a clear reason to understand and recommend your business. #LisaPetr #AIVisAbilityCoach #AIVisibility #AISearch #GenerativeEngineOptimization #SEO #DigitalMarketing #BusinessGrowth #ArtificialIntelligence #ChatGPT #PerplexityAI #OnlineVisibility #ContentStrategy #PersonalBranding #SocialProof #SchemaMarkup #LeadGeneration #Entrepreneurship #Podcast #DesignWave