The Varosity AI GTM Report — Oct 22: Meta Makes Advertisers Liable for Its AI Ad Edits

Today Meta put its AI ad edits on the advertiser's tab. Its revised Commercial Terms, effective October 30, make advertisers "solely responsible" for whatever Meta's AI features create or change, even features Meta switched on itself, and agencies are already pulling ads it altered unasked. Walmart opened an MCP gateway for approved AI shopping agents, with per-agent profiles and spending limits. Anthropic handed its Agent Skills standard to the Agentic AI Foundation. OpenAI is reportedly raising up to $30B at a $1.25T valuation as Anthropic eyes a mid-November IPO. And Fortune reports on php2shell, an AI-found PHP flaw, as the AI labs build security sales teams. Today's stories: Meta makes advertisers solely responsible for its AI ad edits from Oct 30 : a new "AI Features" section in the Commercial Terms covers features Meta turns on itself. Bookshop.org and agency Exverus report unrequested AI changes. Adweek · PPC Land · EU AI Act transparency code · California AI-ad disclosure law Walmart launches Agent Gateway for AI shopping agents : an invitation-only MCP beta, plus Agent Profiles with purchase approval or spending limits. Muse, ChatGPT and Gemini are named integrations, as Amazon keeps blocking outside agents. PPC Land · Unite.AI Anthropic donates Agent Skills to the Agentic AI Foundation : the Linux Foundation home of MCP. 70+ platforms have adopted the standard, including ChatGPT, Cursor, GitHub Copilot and VS Code. Anthropic · Simon Willison OpenAI eyes $30B at $1.25T; Anthropic eyes a mid-November IPO : terms are still being negotiated, and there's no public S-1 yet. TechCrunch · PYMNTS php2shell: AI-found PHP flaws, and the labs sell security : millions of exploit attempts so far. OpenAI is reportedly building a cybersecurity sales team. Fortune AI disclosure: this episode is AI-written and voiced by an AI host (Jack King) on Varosity.ai. Sponsored by Varosity.ai — one API and MCP server for 60+ AI video, image, voice and music models, every one at the provider's list price with no markup. Plans from $12/month or top up from $5; free daily credits to start. Connect your agent: https://varosity.ai/connect · Pricing: https://varosity.ai/pricing