Matt from Corporate: Our Memories Become Our Movement

SUPPORT THE SHOW: Donate Through Venmo: https://venmo.com/u/sneakerhistory Buy Me A Coffee: https://buymeacoffee.com/nickengvall Early Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistory Subscribe on Substack: https://substack.com/@sneakerhistory Join our Discord Community: https://discord.gg/xJFyWmWgza If you are interested in advertising to our audience, contact us: podcast@sneakerhistory.com CHECK OUT OUR OTHER SHOWS: For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fm For the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.com For the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.com For the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106 [Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!] —––––—––––—––––—––––—––––—––––—––––—–––– Our podcast is proudly... Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistory Hosted & Distributed By Captivate: https://bit.ly/3j2muPb On this episode of Coffee Time Kicks, Mike Guillory sits down with Matt Tomamichel, owner of Corporate, the sneaker shop in Cincinnati and Indianapolis. Matt was born into it: Bulls games on WGN every night, the mall, Foot Action, an unpaid internship at Status in Minneapolis, and finally opening his own door. Mike and Matt get into why the shop is called Corporate, how retail lost the plot with too many releases, retros versus game shoes and the AJ16, signature shoes and Anthony Edwards, why you don’t have to own everything, Foot Locker as the sneaker church, selling the add-on like the old days, Vans, and Matt’s dream Jordan 6 with neon laces. “Our memories become our movement.” Follow Matt on Instagram: @m.tomamichel Follow Corporate on Instagram: @corporategotem Watch the full episode on https://www.youtube.com/c/MikeGuillory CHAPTERS 0:00 Welcome to Coffee Time Kicks 1:06 Born into it: the Bulls, MJ and the mall 2:31 Foot Action, Status and opening Corporate 3:54 Fifteen years in Cincinnati, then Indianapolis 5:40 Community over hype after COVID 8:30 Why the shop is called Corporate 11:17 Bigger than sneakers 13:52 Too many releases and who's accountable 19:56 Retros, game shoes and the AJ16 22:20 Signature shoes and Anthony Edwards 25:17 Cultural moments, influencers and seeding 29:46 You don't have to own everything 34:56 Foot Locker, the sneaker church 38:45 Segmentation and the race to the bottom 41:48 Selling the add-on: how the shops stay competitive 45:21 Vans and Nike's next runner 49:26 Keep sneakers in perspective 52:46 The Jordan 6 neon laces dream 55:14 Where to find Matt and Corporate Music: "Conspire" via mobygratis.com Tell someone you like their kicks today. You never know how far a compliment will take you. And we all know how good it feels to be on the receiving end of some appreciation. Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/