The Varosity AI GTM Report — Oct 23: Meta Delays Its AI Ad Terms but Keeps Advertisers Liable

Today Meta pushed back its revised Commercial Terms and Self-Serve Ad Terms from October 30 to November 20 after complaints to EU and UK antitrust authorities, but the AI features section still puts responsibility for AI ad edits on the advertiser, and OpenAI is switching on auto "creative enhancements" in ChatGPT ads. AI video platform Higgsfield extended its Series B with TCV and Nvidia after passing $1B in annualized revenue. Meta acquired AI analytics startup Sundial. Google's updated privacy policy lets opted-in Gmail, Drive and Photos data inform ads. And a Russia-linked campaign of deepfake celebrity videos, with real footage and cloned audio, is targeting the US midterms. Today's stories: Meta delays its AI ad terms to Nov 20 but keeps them unchanged : Meta told Reuters the extra time is to explain "what's changing and what's not." The AI features section still says the features "may make mistakes" and places responsibility on businesses. Reuters · PPC Land · Nieman Lab · OpenAI creative enhancements (PPC Land) Higgsfield passes $1B annualized revenue and adds TCV and Nvidia to its Series B : it reached that run rate 18 months after launch, says enterprise is growing more than 100% month over month, and lets brands turn one concept into up to 100 ad variants. PR Newswire · Variety · Bloomberg Meta acquires Sundial : the AI analytics startup was founded by ex-Meta execs Julie Zhuo and Chandra Narayanan. The team joins Meta's data analytics org, and Sundial will stop serving outside customers. Axios · Julie Zhuo on X Google's privacy policy now lets opted-in Gmail, Drive and Photos data inform ads : the change is tied to the Personal Intelligence opt-in, and Google says advertisers still won't see names or email addresses. 9to5Google · Techlicious Russia-linked deepfake celebrity videos target the midterms : Warner and Himes cite a classified intelligence finding. The clips often pair real footage with cloned audio. Meduza · Bloomberg Government · Election Law Blog AI disclosure: this episode is AI-written and voiced by an AI host (Jack King) on Varosity.ai. Sponsored by Varosity.ai — one API and MCP server for 60+ AI video, image, voice and music models, every one