Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs

Dorry Kordahi called Swanky Socks a hobby when he bought half of it. It had been running for three years and turned over $40,000 a year. Dorry built DKM Blue from his parents’ garage, then used that B2B know-how to turn Swanky Socks into a retail brand corporates want their logo on. Swanky has now sold nearly 4 million pairs of Australian merino and bamboo socks in more than 30 countries. In this episode: Retail brand, B2B engine - why corporates pay for a sock with a $29.95 retail value Holding the price - why constant discounting trains customers to wait for the sale Know your numbers - why Dorry pulled back on Google when his agency wanted him to double it Moving from Salesforce Commerce Cloud to Shopify? Get Convert Digital’s migration guide . Connect with Dorry Kordahi Explore Swanky Socks Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs | #676