Nestlé Faces India Regulator, Coca-Cola Hands Truck to Fans

Nestlé is under regulatory fire in India over infant-formula claims — a reputationally compounding moment for a brand already under global scrutiny. Plus, what Coca-Cola's Christmas Truck vote teaches every FMCG brand manager about seasonal assets. In this episode: India's FSSAI issued formal regulatory notices to Nestlé India and Abbott over allegedly illegal claims and promotional activity tied to infant-formula products, adding a new market to Nestlé's growing global compliance scrutiny. Challenger CPG brands are now setting the creative and channel benchmarks — community-led growth, bold positioning, digital-first launches — that legacy FMCG giants like Unilever and Nestlé are scrambling to follow, risking a permanent loss of cultural relevance. Coca-Cola is letting UK consumers vote on which locations its iconic Christmas Truck will visit in 2026, turning a decades-old broadcast brand ritual into a participatory, community-driven campaign that generates organic reach and real demand data. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily