Google's AI Overview Is More Scattergun Than A Toddler With A Water Pistol - Mortgage Leads

Someone on LinkedIn is promising mortgage brokers they'll be in Google's AI Overview every time, as long as they pay up today. So Alex put that promise to the test. He searched "Can I get a mortgage on a visa UK" every hour for a whole day and recorded every source the AI Overview cited. In this episode he takes Stephanie through what happened. The short version is that it never showed the same answer twice. What we cover: 23 checks gave 23 different line-ups of sources, and not one hour matched the hour before 51 different pages from 40 different websites were cited over the day, in a box that only shows about 10 at a time On average, two back-to-back answers shared only around a fifth of their sources. No page appeared every time, and 9 pages were cited once and never again Fewer than half (44%) of the cited pages were in the page 1 top 10, so you can be picked without ranking at the top Real conversations count. Facebook group posts and Reddit threads were quoted in 10 of the 23 answers, because people want to hear from others who've been through it as well as from experts The normal page 1 results moved around too, just less: 14 different line-ups over the same day Why nobody owns this answer, and why detailed pages on one specific scenario (like a Skilled Worker visa page) give you the best chance of staying in the rotation Why content you wrote years ago can still be getting cited today, and why it's not too late to start now A teaser for next time: the same test on a CCJ mortgage question behaved completely differently If anyone promises you'll be in Google's AI answer every time, take it with a pinch of salt. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads .