Top 20 Marketing Mistakes & How to Spark Outdoor Innovation

Today on Outdoor Unfiltered, host Eoin Comerford (former CEO, advisor to outdoor brands, and founder of Outsize Consulting) breaks down the top 20 sales and marketing mistakes he sees emerging outdoor brands make. Then, trend forecaster and brand strategist Jeanine Pesce of Range joins the show to unpack the state of innovation in the outdoor industry. Plus a look back at Jeanine's landmark "The Modern Outdoors Woman" presentation at Outdoor Retailer and the shift from gender to DEI in the industry. SHOW NOTES 1:54 -- Eoin Comerford introduces the top 20 sales and marketing mistakes for emerging outdoor brands, drawing on his work at Outsize Consulting with over 20 brands since leaving Moosejaw. 25:13 -- Interview begins with Jeanine Pesce, trend forecaster and brand strategist, on her 20-year career, Range agency, Range Magazine, and work with Outdoor Retailer's Venture Out section. 26:52 -- Whether the outdoor industry is truly in a "sea of sameness" or if smaller brands are quietly out-innovating the big players. 35:53 -- How Benchmark pivoted from sandals to clogs using the same DNA and why it became an identity piece for the outdoor consumer. 37:50 -- The role of collaborations in outdoor, from early Supreme x The North Face to today's oversaturated landscape and the need for internal criteria. 40:00 -- The analog comeback: why print, running, foraging, and slow movement through the woods are reshaping product and storytelling. 45:28 -- Whether the outdoor industry's 18-to-24-month development cycle can or should compete with fast fashion's two-month turnaround. 47:44 -- The push toward circularity and deproduction. CONNECT WITH US We would love to hear your thoughts on the show, inside intel, guest ideas, sponsorship inquiries or whatever's on your mind. Eoin Comerford on LinkedIn: https://www.linkedin.com/in/eoincomerford/ Email: outdoorunfilteredpod@gmail.com OUR SPONSORS ISPO -- Unites the sporting and outdoor goods industry, inspiring global movement, protecting the places we play and providing a single, streamlined platform for the brands, athletes, buyers and innovators who shape the future of sport. www.ispo.com Crux Retail -- Creating bold retail displays for bold outdoor-active brands. www.crux-retail.com/outdoor Aarn Packs -- Aarn Packs give you a more comfortable backpacking experience by using Balance Pockets that help you spread your pack weight around your center of gravity and allow you to keep your posture natural. https://www.aarnpacks.com/ Outdoor Unfiltered is a production of Rock Fight, LLC.