How to Attract Qualified Candidates in Construction

How a construction company hiring entry-level laborers went from zero applicants to 77 in one week. A practical series on recruiting, screening, and vetting good, reliable people. 💬 CONVERSATION HIGHLIGHTS The three stages of hiring: Attract, Screen, Vet Case study: zero applicants for weeks, then 77 applications in one week Employer brand positioning and what makes you a better choice than competitors How to define your ideal candidate by values, attitude, and team fit Writing a job description that sells the role Treating recruiting like sales Practical tips when using Indeed Marketing a job vs posting a job How to reach candidates who aren't actively looking 🎙️ BE A GUEST ON THE PODCAST Do you own a trades business and lead a company your employees love working for? We’d love to hear your story. See what to expect as a guest and apply on our guest page. https://www.clearauthenticbrands.com/podcast-guest 🔗 DONE-FOR-YOU CANDIDATE VETTING https://www.clearauthenticbrands.com/ 🕒TIMESTAMPS 00:00 Why hiring good, reliable people is hard 01:26 From zero to 77 job applicants 04:18 Employer brand positioning and ideal candidate profile 12:09 Writing a job description that sells 14:19 Indeed sponsored jobs and candidate invites 17:17 Meta ads to reach passive job seekers 20:32 How to narrow 77 applicants to seven