The Growth Trap: Success Is Killing Your Business

In this episode, Stefan Posch & Alexandra explore why growth has become one of the most important leadership challenges in today's rapidly changing business environment. Drawing on more than 25 years of experience in innovation consulting, Stefan explains why organizations that focus solely on optimization risk becoming trapped in their existing business models, and how leaders can identify and pursue new avenues for sustainable growth. Using the Ansoff Matrix as a practical framework, Stefan breaks down four distinct growth paths, from maximizing existing markets to creating entirely new businesses. Along the way, he shares lessons from technology, innovation, and organizational transformation, emphasizing the importance of experimentation, business development capabilities, and leadership attention when venturing beyond familiar territory. Key Topics Discussed Why growth matters more than cost optimization in uncertain markets The hidden dangers of organizational complacency and "freezing" The four growth strategies of the Ansoff Matrix Product development vs. market development Why diversification is often called the "Death Valley" of growth The role of experimentation in reducing business risk How leadership attention shapes innovation outcomes Why great ideas fail without organizational adoption and change support The connection between innovation, business development, and growth If you have questions or want to continue the discussion, reach out via changethatworks@icg.eu.com .