From Flipping Houses (While Raising Kids) to Building a 30,000-Unit Empire

The biggest and best operators don’t settle for any “good” deal that comes their way. They stress-test every property , protect their downside , and know when to walk away . This is how Janet LePage , co-founder and CEO of Western Wealth Capital , scaled to over 30,000 units —more than any other female-led multifamily investment platform. Janet bought her first house at 23 years old. After seeing the estimated property value on her tax assessment the following year, she became hooked on real estate and started buying single-family homes at auction, flipping 58 homes in less than two years. Having built systems and processes she knew would scale, she pivoted to multifamily apartments , started raising capital , and quickly grew to over 30,000 units in Phoenix, Arizona. But Janet’s biggest strength isn’t speed; it’s adapting as conditions change . When third-party managers started acting independently of the business, she launched her own management arm within 30 days. When traditional value-add deals stopped delivering the returns her investors expected, she changed her buy box . In today’s conversation, Janet shares her conservative approach to underwriting , the “failed” deals that saved money in the long run, and why mitigating risk matters more than growing your unit count . Insights from today’s episode: Janet’s journey from buying houses at auction to over 30,000 multifamily units The “win-win” business model that locks in higher occupancy or higher rents How to choose between third-party management and a vertically integrated business The conservative approach to underwriting that saves time and money How Janet turned a side hustle into the largest female-led multifamily investment platform — Connect with Janet on LinkedIn Western Wealth Capital Recommended Resources: If you’re a high-net-worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, click here for opportunities to invest in real estate projects alongside Kevin and his team. Accredited Investors, you’re invited to Join the Cash Flow Investor Club to learn how you can partner with Kevin Bupp on c

From Flipping Houses (While Raising Kids) to Building a 30,000-Unit Empire | Ep 1011