Eric Bach's Five Rules for How to Build a World, Not Just a Product

“Young people are drinking, but they’re being very particular about what they’re drinking.” ~ Eric Bach A Note About The Terroirist Before we get into this week’s episode, a big thank you to everyone who showed up for the Santa Cruz Film Festival and the Green Film Festival of San Francisco for the world premiere of our documentary, The Terroirist . We were absolutely honored to take home the Morton Marcus Award for Best Documentary Feature at the Santa Cruz Film Festival and are looking forward to taking the movie on the road to Austin, New York, LA, Minneapolis, and Fairhope, Alabama over the next few weeks. And if you can’t make it to any of the screenings, it will be available on streaming platforms on November 13th. What makes someone buy into a world instead of just buying a product? This week, I sit down with Eric Bach , co-founder of Good Boy Wine , to talk about his Five Rules for How to Build a World, Not Just a Product . Through their wines and annual Good Boy and Friends festival , Eric and his partners bring together food, music, art, and a community that shares their curiosity. We get into trusting your taste before everyone else agrees, knowing what to leave out, and creating experiences that give people a reason to show up. It’s a great conversation for anyone trying to turn their interests into something bigger—and figure out how to keep the magic intact as it grows. I’ve always been drawn to world-building. From making television to throwing events to putting together this show, I love finding ways to bring the people, food, music, and ideas I care about into the same space. That’s what I love about what Eric and his partners have built at Good Boy. You can feel their taste running through everything, and spending a day at Good Boy and Friends, I got to experience how all those pieces come together. There’s great wine in your glass, something you want to eat, music you want to hear, and people you’re happy to spend the afternoon with. It’s a world they clearly want to live in, and they’ve made it easy for the rest of us to want to join them. Introduction Now on to this week’s episode. Hello, and welcome to Five Rules for the Good Life. I’m your host, Darin Bresnitz. Today, I sit down with Eric Bach, the co-founder of Good Boy Wine, whose annual festival, Good Boy and Friends, is LA’s preeminent wine, music, and food gathering. He’s here to share his five rules for how to build a world, not just a product. He talks about the importance of trusting your taste for mainstream consensus, how to make curation a part of your daily routine, and that by creating participation, not just consumption, will lead to a larger world. It is a great conversation for anyone who’s ever wanted to build anything and for those who want people to buy in to what they’ve built. Please take a moment to subscribe and rate this podcast wherever you listen. So let’s get into the rules here on HRN. Young People, Wine, and Finding Community Eric, so good to see you. Thanks again for sorting me at the festival. I had an absolute blast. Five years, congratulations. Welcome to the show. Thank you. It’s good to