Google Upgrades Customer Bidding, Temu Fined €200M

Google just gave ecommerce advertisers new levers to bid differently for high-value and lapsing customers. Meanwhile, Temu faces its biggest EU regulatory reckoning yet — and Zooplus is quietly taking on Amazon in Spain. In this episode: Google is rolling out High Value customer acquisition goals into Shopping campaigns and expanding retention bidding modes across Search, Shopping, and Performance Max — giving ecommerce advertisers platform-native tools to bid differently for new, loyal, and lapsing customers. Zooplus has launched its third-party marketplace in Spain, adding 10,000 new products from external sellers — making Spain the third European market to receive the expansion as the pet retailer bids to become a full category platform. The European Commission fined Temu €200 million under the Digital Services Act in May 2026 — the largest DSA enforcement action against a Chinese platform in Europe this year — and Temu has now submitted a formal compliance action plan in response. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily