Ferrero Goes DTC, Fiber Cuts Arthritis Pain & Holland

Ferrero is betting on owned e-commerce for Fulfil in Germany, and a clinical trial just gave gut-health brands a credible joint-health story. Two big commercial signals for supplement and functional food marketers today. In this episode: A clinical trial found that a simple daily fiber supplement significantly reduced knee osteoarthritis pain and improved muscle strength, positioning fiber as a credible joint and musculoskeletal health ingredient beyond its traditional gut-health role. Ferrero Germany has launched a standalone DTC online shop exclusively for its Fulfil high-protein bar brand, signaling a major shift from retail-only distribution toward owned e-commerce and direct consumer relationships in the German market. As a significant cohort of GLP-1 drug users discontinue medication, Grocery Dive reports that grocers are being challenged to build dedicated ranging and education strategies around post-GLP-1 shoppers, with protein, gut health, and satiety supplements among the top beneficiary categories. Holland & Barrett is investing €17.5 million in its Irish digital infrastructure and physical retail fulfilment capabilities, reflecting a broader European omnichannel growth strategy from the health retail giant. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily