Disney Bets on TikTok Shop, Amazon Shakes Up EU Returns

Disney is making one of the biggest entertainment-to-commerce moves on TikTok Shop this holiday season. Plus, Amazon just changed the returns game for European sellers — weeks before Black Friday. In this episode: Disney is partnering with over 20 brands for a coordinated TikTok Shop holiday shopping experience, marking one of the largest entertainment IP commitments to live social commerce ahead of peak season. Amazon is extending its returnless refund policy to FBA sellers across Europe, meaning customers keep products while receiving full refunds — a margin risk landing just weeks before Black Friday. UK adspend grew 11% in Q2 2026 according to AA/Warc data, with retail media leading all channels at 31.2% growth — more than double the overall market rate and ahead of cinema at 24.5% and social media at 22.2%. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily