HHS Greenlights Peptides, Celsius Sued Over Fat Claims

The US just handed peptide brands a regulatory window — over FDA scientists' objections. And Celsius is in court over fat-burning claims every functional brand should be watching. In this episode: HHS granted enforcement discretion for six peptides despite objections from FDA career scientists, giving the peptide wellness market a short-term commercial boost while signalling real long-term regulatory risk. Celsius Holdings faces a proposed class action alleging its 'burns body fat' marketing claims are unsubstantiated, putting every functional beverage and supplement brand making efficacy claims on notice. Atkins is formally repositioning its brand to target lapsed GLP-1 users — people who have stopped taking weight loss medications — mapping itself onto the post-drug off-ramp rather than competing with it. The Quality Group, the German sports nutrition company behind More Nutrition and Body Attack, is investing in expanded manufacturing capacity, reflecting sustained protein supplement demand across Europe. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily