The Mental Load: Why Women Feel Responsible for Everything

Why do so many women feel mentally exhausted even when other people are helping? The answer may involve the mental load, the invisible work of remembering, planning, anticipating needs, and making sure everything gets done. In this episode of Brave Moves, business strategist and confidence coach Julie DeLucca-Collins explores why women often feel responsible for managing everything at home, even when household chores are shared. Drawing on research about cognitive household labor, Julie examines the difference between doing a task and carrying the responsibility for making sure it happens. She also discusses how the mental load can affect women entrepreneurs who are trying to grow businesses while managing family obligations and everyday responsibilities. In this episode: What the mental load is and why it can be difficult to recognize Why getting help doesn't always reduce mental exhaustion What research reveals about invisible household labor How carrying household responsibilities can affect your work and business Why resentment sometimes develops when responsibilities feel unequal How to share ownership of responsibilities instead of simply delegating chores Today's Brave Move Identify one responsibility you carry that other people may not realize you're managing. Consider whether the entire responsibility can be shared, simplified, or supported in a different way. Brave Moves is a daily-ish podcast hosted by Julie DeLucca-Collins, business strategist, TEDx speaker, author, and certified Tiny Habits coach. Join Julie for conversations about confidence, courage, personal growth, habits, and building a business while managing a full life. Follow Brave Moves and share this episode with someone who would benefit from the conversation. If you loved this episode, text me and let me know what you though. Support the show Why Isn't This Working? QUIZ Get $150 off your FACTOR Meal Plan . Brave Moves is a daily confidence and personal growth podcast for ambitious women, women entrepreneurs, and leaders who are ready to overcome self-doubt, build resilience, and take bold action in business and life. Each short, practical episode blends mindset science, decision-making psychology, and real-life stories to help you strengthen your confidence, rewire negative thought patterns, and create meaningful forward momentum. If you are navigating career pivots, burnout, reinvention, or leadership growth, Brave Moves gives you the tools to think differently, act bravely, and design a future aligned with your values and vision. Because confidence isn’t something you’re born with. It’s something you build, one brave move at a time. Liked this episode? Share it with your midlife woman, entrepreneur friends! Love this show? Let us know how we helped you increase your confidence by leaving a review. If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to ex...