Nutricia Backs Diabetes Remission, Oatly Bets on Fiber

Nutricia just put institutional weight behind Type 2 diabetes remission research — and Oatly is ditching sustainability messaging for functional fiber. Both moves signal where health marketing credibility is heading. In this episode: Nutricia awarded its 2026 Förderpreis research prize to a study demonstrating Type 2 diabetes remission through dietary intervention alone, raising the clinical substantiation bar for all medical nutrition and wellness brands. Interaceituna, the Spanish table olive sector body, published findings from its Health Olive project — a structured research initiative designed to build an EFSA-ready evidence base for health benefit claims on table olives across European markets. Oatly announced a forthcoming Fiber beverage line during its latest earnings update, pivoting from sustainability messaging to functional health credentials as its primary growth and margin-defense strategy amid significant cost pressures. Mondelez acquired a majority stake in better-for-you snack brand Undercover Snacks, extending its bolt-on M&A strategy of buying into health-positioned consumer segments rather than building those brands internally. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily