80% More Net Profit on 10% More Google Ads Spend (Case Study)

Send us Fan Mail A 26,000-SKU US retailer grew net profit by 80% on just 10% more ad spend, not through clever tactics, but by finally knowing which products were actually making money. In this episode of the Google Ads Unleashed Podcast, host Jeremy presents a case study live from PPC Live London. Walking through how installing Profit Metrics, splitting brand from non-brand, cutting $250,000 in wasteful brand spend, and segmenting campaigns by order-level profit margin transformed a business that had $1 million in ad spend and a 10x ROAS but a P&L that barely moved. Learn how 77 products, just 0.3% of the catalogue, were found to generate nearly 17% of total gross profit, why PMAX was quietly spending on existing customers instead of new ones, and how profit data gave the CEO the evidence he needed to convince his board to scale. If you manage a large-catalogue ecommerce account and ROAS looks great but profits don’t follow, this episode is the case study you need to hear. Check out PPC Live here: https://www.ppc.live/ Get your free discovery call with Jeremy here: https://calendar.app.google/Nom4YsknEyw1Hk1FA Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching