SaaS SEO In The Age Of AI — Кассета

Matthew Bertram sits down with Sam Dunning, founder of Breaking B2B, to explore how SaaS companies should rethink SEO and AI search around buyer intent, positioning, customer research, and revenue. Sam explains why traditional "what is" articles and massive top-of-funnel content strategies are losing some of their value for SaaS companies. Instead, he argues that teams should focus on the searches and prompts closest to a buying decision, including competitor alternatives, comparisons, integrations, pain points, and specific use cases. They also break down why AI search tracking can be unreliable, how SaaS companies can combine analytics with self-reported attribution and sales-call data, and why understanding the language customers actually use may be more valuable than obsessing over individual AI visibility scores. The conversation closes with a practical strategy for smaller SaaS companies: get your positioning right, identify high-intent opportunities, move faster than larger competitors, reverse engineer what's already working, and create something genuinely more useful. • Sam’s path from web agency work to specialized SaaS SEO • Why founders hit a tipping point when ChatGPT recommends rivals • The top funnel traffic trap and why “what is” content underperforms • Why listicles and alternatives pages still win for buying intent • How to create fair comparisons with real pros, cons, and fit criteria • Why AI SEO tracking is inconsistent and what to measure instead • Pulling high-intent prompts from sales calls, support calls, and CRM notes • Positioning mistakes that scare off startups or enterprise buyers • Using startup speed as an unfair advantage against slow enterprise teams • Reverse engineering what already ranks and making it more helpful Guest Contact Information: Website: breakingb2b.com LinkedIn: linkedin.com/samdunning YouTube: youtube.com/SamDunning Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play, an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Is AI search citing your business? Find out free with an AI visibility audit: www.ewrdigital.com/ai-visibility-audit Support the show The Best SEO Podcast is a weekly show on how search and AI decide which businesses get found, trusted and chosen. Hosted by Matthew Bertram ( www.matthewbertram.com ), powered by EWR Digital ( www.ewrdigital.com ). Every episode: www.bestseopodcast.com