363. Dustin Freckleton, Founder & CEO of Happy Health

Today, I'm joined by Dustin Freckleton, founder & CEO of Happy Health. A dark horse in the wearables race, Happy Health's FDA-cleared smart ring is designed to catch issues early and connect users with doctors for treatment. In this episode, we discuss shifting healthcare from hospital to home. We also cover: Cracking cuffless blood pressure monitoring N-of-1 AI algorithms and hyper-personalization Unlocking insurance coverage to expand access Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: happysleep.com Follow Dustin: linkedin.com/in/dustinfreckleton Follow Happy Health: linkedin.com/company/happyhealthinc The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:22) Happy Health mission (02:30) Three-part platform explained (04:00) Why start with medical device approach (05:00) N-of-1 algorithm (08:00) Personalizing the experience (12:15) Role of physicians (17:45) Recent milestones (19:30) Building under the radar (22:00) Business model and insurance coverage (24:30) Blood pressure breakthrough (27:30) Why Happy solved what others couldn't (30:45) Multi-channel distribution strategy (32:00) Measuring what matters (36:15) Future of healthcare: data not models (40:15) Conclusion