32: Sell MORE Children's Books (Marketing Strategies That Actually Work)

In this episode of Children's Book Marketing Made Easy , Harleigh sits down with fellow children's book author and podcast host JoAnn Dickinson , host of Beyond the Book with JoAnn Dickinson , to discuss how self-published children's book authors can build a recognizable brand, market their books more effectively, and create additional opportunities to increase sales. Drawing from their years of experience in children's book publishing, Harleigh and Joanne share practical strategies for growing an author brand, creating engaging social media content, and selling books both online and in person. From creating profitable book bundles on Shopify to using free Meta Business Suite automations, Harleigh shares some of the strategies she's personally used to grow her children's book publishing business without relying on paid advertising. They also discuss book launch mistakes, Amazon reviews, email marketing, podcasting, and how to choose the right social media platforms without feeling like you need to be everywhere at once. What You’ll Learn Why building a recognizable children's book author brand can help you sell more books How to maintain consistent branding across your books, website, and social media platforms Why selling directly through Shopify gives authors more control over pricing, promotions, and customer relationships Why consistently talking about your children's books is essential for generating sales Links Mentioned Beyond the Book with JoAnn Dickinson: [Podcast Link] | [YouTube Channel Link] Previous Interview With JoAnn Dickinson: https://youtu.be/9iP6sNajMGY?si=MdxaVDIB8wubgvEF Shopify: Create your own online bookstore, sell book bundles, and manage promotions. https://www.shopify.com/ Meta Business Suite: Free Facebook and Instagram business tools and automations. https://business.facebook.com/ Facebook Comment-to-Message Automation Tutorial: https://youtu.be/zt-RqOp6HEA?si=D8ISUHJakRsKDWcg Doppy Children's Books & Merchandise: https://www.doppys.com/ Watch the Original YouTube Video If you prefer a visual walkthrough, you can watch the original video here: https://www.youtube.com/watch?v=mp7MF6Fko8Q&t Work With Me + Resources Book a 1:1 Coaching Call with Me: [60 Minute Zoom Call] [40 Minute Zoom Call] Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business: Author Growth Roadmap Get Free Traffic + Book Sales: Free Traffic Formula Mini Course Free Resources for Children's Book Authors Children's Book Marketing Guide Instagram Content Planner Book Launch Team Checklist + Email Templates <a href="https://www.skool.com/