Amazon's 400M Alexa Shoppers, ChatGPT Drives Florist Orders

Amazon's 400 million Alexa shoppers spend 50% more than the rest — and a Spanish florist just proved ChatGPT is already a top acquisition channel. If you sell online, today's episode is required listening. In this episode: Amazon revealed that more than 400 million customers used Alexa for shopping in the past 12 months, with Alexa shoppers spending 50% more than non-Alexa customers — making voice optimisation an urgent priority for sellers heading into peak season. Spain-based florist Persa Flores reports that 1 in 5 of its orders now originates from ChatGPT referrals, with most arriving on city-specific delivery pages, making it one of the first ecommerce brands to publicly quantify ChatGPT as a major acquisition channel. Nordic marketplace group Vend Advertising — spanning Blocket, FINN, Tori, Bytbil and Oikotie — has partnered with ad server company Kevel to build an independent retail media stack, keeping full first-party data ownership away from walled garden platforms. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily