Diageo Shelves Scotch Tradition, Svedka's AI U-Turn

Diageo kills a 25-year revenue stream on purpose, Mondelēz takes a tiny vegan brand to court, and Svedka hands its Super Bowl slot to consumers after an AI misfire. Three big brand bets — one episode. In this episode: Diageo has paused its 25-year-old annual limited-edition Scotch whisky collection, not because demand fell but after a strategic review concluded that predictable annual releases were eroding the sense of genuine exclusivity with high-end consumers. Mondelēz is demanding that small vegan chocolate brand Moo Free pull its White Choccy Snowballs from retail shelves, citing trademark infringement against Cadbury Mini Snow Balls — a move that critics say weaponises IP law against a challenger in the fast-growing free-from segment Mondelēz itself wants to enter. Svedka vodka is inviting consumers to create its next Super Bowl advertisement as a direct public response to a backlash over a previous AI-generated campaign, making it one of the few FMCG brands to openly acknowledge that an AI creative decision damaged brand perception. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily