iHerb Flags Counterfeit Crisis, Mondelez Buys Better-For-You

Over half of supplement shoppers distrust what they're buying online — and Mondelez is snapping up better-for-you brands while they're still independent. Today's briefing has direct implications for your brand strategy. In this episode: An iHerb survey found that more than 50% of online supplement shoppers are concerned about purchasing counterfeit products, pushing brands and retailers to invest in consumer-facing authentication and verification programmes. German nutrition publication Ernährungs Umschau is spotlighting California Walnut Commission-funded research linking walnut consumption to gut microbiome diversity, giving functional food brands fresh but industry-commissioned science to work with. Mondelez has acquired a majority stake in better-for-you snack brand Undercover Snacks, extending its bolt-on M&A strategy and signalling an active exit landscape for credible wellness snack brands in Europe. Nutricia has awarded its 2026 Förderpreis research prize to a study on Type 2 diabetes remission through nutritional intervention, anchoring the brand to clinical nutrition science in one of Europe's most commercially active health categories. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily