Gen Z Drives Running Boom, Golf and Tennis Gain Young Players, 24 Hour Fitness Bets on Recovery

November 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: 24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a 45,000-square-foot Las Vegas gym built around strength and recovery Aspen Institute report finds youth tennis participation up 72% and golf up 55% among kids 6 to 12 since 2019 Gen Z fuels the running boom as the NYC Marathon's peak age drops 11 years and women drive nearly 80% of its growth Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co