Johnsonville Hijacks Election Day, Mondelez Sues Again

Johnsonville turned Election Day chaos into a brand moment without taking a side. Meanwhile Mondelez is filing its second UK trademark lawsuit, and Shepherd Neame is walking away from contract brewing entirely. In this episode: Johnsonville ran a political parody campaign timed to US Election Day, borrowing the visual language of political advertising to make the phrase 'how the sausage gets made' literal — without taking any political position. Shepherd Neame, the UK's oldest brewery, is building a new smaller facility dedicated exclusively to its own branded range, deliberately exiting contract brewing to prioritise brand equity and margin over production volume. Mondelez has filed trademark infringement claims against UK chocolate start-up Catherine's Originals — a second separate legal action against a challenger brand, reinforcing a pattern of aggressive brand-territory enforcement in the UK chocolate category. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily