Wellness Shapes Culture, Equinox Bets on Growth, Adidas Challenges Nike

November 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: McKinsey finds the US wellness market is worth $700B, with two-thirds of consumers prioritizing wellness more than a year ago Equinox invests $1B+ in growth under new CEO Brendan Whitworth, planning roughly 50 new locations alongside record membership adidas posts a record third quarter and raises its outlook as it gains ground on Nike, which is still working through a turnaround A quick programming note: the Fitt Insider team is heading to West Palm Beach for Health Innovation Lab and Eudēmonia Summit. The Daily Brief will take a brief pause and return with regular programming next week. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co