Nestlé Exits Meal Kits, Sazerac Buys Craft Beer

Nestlé is cutting loose a DTC bet, Sazerac is buying into craft beer to chase drifting drinkers, and Levi's is making a pointed creative statement with handmade claymation. Three moves every FMCG marketer should understand. In this episode: Nestlé has sold UK meal-kit subscription business SimplyCook to ingredient supplier Jardox, marking a swift exit from direct-to-consumer food and a sharper focus on core categories. Sazerac — owner of Buffalo Trace and Fireball — has acquired Oregon craft brewery Full Sail Brewing, giving the spirits giant a foothold in beer as RTDs and craft continue to pull drinkers away from spirits. Levi's 2026 holiday campaign uses deliberately handcrafted claymation animation, explicitly positioning the brand against the wave of AI-generated advertising flooding the holiday season. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily