Amazon Inflated Ad Prices, Shein's €500M EU Move, Criteo CTV

Amazon is accused of secretly overcharging sellers by up to 250% during peak events. Shein just made European fashion brands' worst nightmare permanent. And Criteo is bringing measurable TV advertising to European ecommerce for the first time. In this episode: Newly unsealed FTC filings allege Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday, with both federal and state-level complaints raising the legal stakes for the company. Shein is investing an additional €500 million in its Polish logistics hub to fulfil orders from inside the EU, eliminating import duties and slashing delivery times to directly rival European DTC fashion brands on both price and speed. Criteo is expanding its Performance Connected TV product to Europe for the first time, linking retail media first-party shopper data to CTV ad targeting and delivering closed-loop attribution that shows whether a TV ad led to an actual purchase. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily