2494 - Overcoming Strategic Drift and Leading Your Business Like a CEO with Channer Consulting's Philippa Channer

Philippa Channer, founder and business development strategist of Channer Consulting, joins Josh Elledge on The Thoughtful Entrepreneur to talk about overcoming strategic drift. Philippa Channer of Channer Consulting says strategic drift has founders building everybody else's business, and a clear vision is the filter that stops it. In this episode Name the drift. Philippa calls it strategic drift: building everybody else's business by applying every good idea you hear. Act like the CEO. Many women who launched during COVID had the talent but not the CEO skills, Philippa says, and stayed in employee mode. Use your vision as a filter. Her book walks readers through defining a vision and checking every new opportunity against it. Get a coach for the follow-through. Philippa compares it to a gym trainer who checks your form week by week instead of checking back in six months. Questions this episode answers What is strategic drift in business? Philippa Channer uses the term for what happens when you apply every good idea you hear from videos, podcasts and other people without checking whether it fits your business. Over time, she says, you end up building everybody else's business instead of the one you meant to build. Why do so many businesses women started during COVID struggle? Some closed because the owner went back to a job once the world reopened, which Philippa calls legitimate. Others had talented, passionate owners who lacked the ability to act as CEO and stayed busy in employee mode. How does a business vision help with decisions? In When Clarity Leads, Philippa walks readers through defining a vision and then measuring every new opportunity against it. If an idea sounds great on paper but doesn't fit, it goes. A standout quote “And you start building a bunch of things without actually checking, was it the right thing for my business?” Philippa Channer About Philippa Channer Philippa Channer is the founder of Channer Consulting, LLC and a business development strategist who works with experienced women running service-based companies, according to channerconsulting.com. She is the author of When Clarity Leads and host of the Clarity to CEO podcast. Links Channer Consulting website Philippa Channer on LinkedIn Full article and transcript on podverified.com About The Thoughtful Entrepreneur The Thoughtful Entrepreneur is a daily podcast where Josh Elledge talks with founders and business leaders about what is working right now. Want to be a guest? Apply at podverified.com/podcast . Curious how podcast hosts see you as a guest? Get your free PodVerified Score .